The advertising efforts of HealthMark have been somewhat limited and have concentrated in the following areas: collateral material (e.g. brochures and flyers), print advertising in the yellow pages, various fitness-oriented magazines, and a radio spot.  In order to increase their clientele and better reach their new target market segment, HealthMark would like to increase its  advertising exposure by spending more dollars on advertising and increasing the frequency of advertisements.  The advertising budget is currently 3% of gross sales.  In the next year this percentage will be increased to 5% in order to expand into the target market.  The table below (Advertising) represents the advertising efforts from the past and projections for next year.